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Create Email Campaign From LinkedIn Post Interactions

This workflow automatically captures interaction user data from LinkedIn posts, uses Dropcontact for information verification and completion, and combines it with Airtable to manage the customer database. It checks whether contacts exist and updates or adds them accordingly. Then, it imports the contacts into Lemlist to create email marketing campaigns and synchronizes updates with Hubspot CRM, achieving a seamless connection between social interactions and email marketing, thereby enhancing marketing efficiency and the level of automation in customer management.

Workflow Diagram
Create Email Campaign From LinkedIn Post Interactions Workflow diagram

Workflow Name

Create Email Campaign From LinkedIn Post Interactions

Key Features and Highlights

This workflow automatically extracts user data of likers and commenters from specified LinkedIn posts. It enriches and verifies contact information using Dropcontact, manages the customer database via Airtable, and automatically determines whether contacts exist to either add new records or update existing ones. Subsequently, contacts are imported into Lemlist to create email marketing campaigns, while simultaneously syncing updates to the Hubspot CRM system. This enables seamless and automated integration from social interactions to email marketing.

Core Problems Addressed

  • Automatically capture LinkedIn post interaction users, eliminating the tediousness and potential omissions of manual lead collection.
  • Enrich and validate contact data in real-time to ensure accuracy of critical information such as email addresses and phone numbers.
  • Automatically synchronize and update the customer database to maintain data timeliness and completeness.
  • Rapidly generate and launch targeted email marketing campaigns to improve conversion efficiency.
  • Achieve integration between social media interaction data, CRM, and marketing platforms to enhance automation of the marketing lifecycle.

Use Cases

  • Marketing teams seeking to acquire leads from LinkedIn social media and quickly launch targeted email promotions.
  • Sales teams aiming to automatically track and manage potential customers on social media to improve client maintenance efficiency.
  • Enterprises looking to integrate social interaction data with CRM systems through automation tools for multi-platform data linkage and unified management.
  • Organizations needing to trigger marketing campaigns in bulk on a regular basis to boost social media lead conversion rates.

Main Workflow Steps

  1. Trigger the workflow hourly using a Cron node.
  2. Use Phantombuster to scrape the list of likers and commenters from the specified LinkedIn post.
  3. Wait 30 seconds to ensure data completeness, then retrieve detailed user data of likers and commenters.
  4. Call the Dropcontact API to enrich and verify contact information.
  5. Query Airtable to check if the contact already exists; update the record if it does, or create a new contact if it doesn’t.
  6. Sync contact information into Lemlist to automatically create an email marketing campaign.
  7. Finally, synchronize contact data updates to Hubspot CRM to maintain data consistency.
  8. Use Phantombuster nodes for subsequent operations or data processing as needed.

Involved Systems and Services

  • LinkedIn (via Phantombuster for social interaction data scraping)
  • Dropcontact (contact enrichment and verification)
  • Airtable (contact database management)
  • Lemlist (email marketing automation)
  • Hubspot (customer relationship management CRM)
  • Phantombuster (automation data scraping tool)
  • Built-in n8n nodes (Cron scheduler, conditional nodes, wait nodes, etc.)

Target Users and Value Proposition

  • Marketing and sales teams can significantly enhance automation and precision in LinkedIn lead acquisition, reducing repetitive manual work.
  • Enterprises aiming to build automated integration between social media, email marketing, and CRM systems to improve customer conversion rates and management efficiency.
  • Automation enthusiasts and technical professionals can leverage this workflow to achieve cross-platform data integration and marketing process automation.
  • Ideal for B2B companies and service providers looking to drive email marketing campaigns based on social interaction data.

This workflow offers an efficient solution for enterprises by automating and integrating social interaction data with marketing processes across multiple systems, enabling precise lead generation and targeted outreach.