Enrich New Intercom Users with Contact Details from ExactBuyer
This workflow automatically listens for new user creation events in Intercom and enriches the user's contact information by calling the ExactBuyer API, including social profiles, phone numbers, and email addresses. The updated information is automatically written back to Intercom, achieving real-time enhancement of user profiles. This addresses the issues of incomplete user information and the time-consuming nature of manual updates, improving the accuracy of customer management and marketing, and providing businesses with more efficient data synchronization and customer service support.
Workflow Name
Enrich New Intercom Users with Contact Details from ExactBuyer
Key Features and Highlights
This workflow automatically listens for new user creation events in Intercom and enriches user data by calling ExactBuyer’s API. It supplements users’ social profiles, phone numbers, email addresses, and geographic information, then writes the updated detailed information back to Intercom. This enables automated user profile completion and precise management.
Core Problems Addressed
- Incomplete user profiles in Intercom that negatively impact subsequent customer management and marketing effectiveness.
- Time-consuming and error-prone manual user data enrichment.
- Difficulty synchronizing data across multiple systems, resulting in inaccurate user personas.
Use Cases
- Automatically completing contact and social information for newly registered users in customer relationship management systems.
- Providing marketing teams with accurate and comprehensive user data for personalized marketing and follow-up.
- Supporting cross-departmental sharing of enriched customer profiles to improve customer service quality.
Main Workflow Steps
- Listen to Intercom’s “contact.user.created” event via Webhook.
- Extract key fields of the new user (e.g., user ID and email).
- Use the email as an identifier to call ExactBuyer’s contact enrichment API and retrieve detailed user information.
- Process the returned data, formatting social profiles and location information.
- Update the enriched user data back to Intercom via HTTP request API.
- Handle branches for cases where the user is not found or other exceptions occur.
Involved Systems or Services
- Intercom: Captures user creation events and updates user profiles.
- ExactBuyer: Enriches users’ social, contact, and geographic information via API.
- n8n: Workflow automation platform responsible for event triggering, data processing, and API calls.
Target Users and Value
- Customer Success Managers and Sales Teams, helping them obtain more complete customer information to improve conversion rates.
- Marketing Professionals, leveraging accurate user personas for effective targeted campaigns.
- Enterprise Automation and Data Teams aiming to reduce manual operations and enhance data quality and synchronization efficiency.
- Any organization using Intercom for customer management that requires enriched user data.
This workflow significantly simplifies the process of enriching and maintaining customer data, ensuring real-time updates and completeness of user information in Intercom, thereby empowering enterprises to achieve efficient customer management and precise marketing.