G2 Review Monitoring and Notification Automation Workflow
This workflow implements automatic monitoring and notification of the latest comments from competitors on the G2 platform. It fetches comments daily, parses them, and converts them into Markdown format to avoid duplicate entries. New comments are sent in real-time to a designated Slack channel, ensuring the team is promptly informed. Additionally, new comments are structured and saved in Google Sheets for easier data analysis and management, helping the business efficiently grasp competitive dynamics and optimize market strategies.
Workflow Name
G2 Review Monitoring and Notification Automation Workflow
Key Features and Highlights
This workflow automatically monitors the latest reviews of specified competitors on the G2 platform and performs the following automated actions:
- Scheduled daily scraping of competitors’ newest reviews
- Parsing review content and converting it into Markdown format for easy reading and archiving
- Automatic detection of new reviews to avoid duplicate records
- Real-time delivery of new reviews to designated Slack channels, ensuring the team stays promptly informed
- Structured storage of new reviews in Google Sheets for subsequent data analysis and management
Core Problems Addressed
Helps businesses and marketing teams efficiently monitor competitors’ user feedback, eliminating the tedious manual search and organization of reviews. It enhances response speed and data utilization, supporting rapid adjustments in marketing strategies and product improvements.
Use Cases
- Market competitive intelligence gathering
- Customer feedback and reputation monitoring
- User voice tracking for product managers and operations teams
- Competitor activity analysis and report generation
Main Workflow Steps
- Scheduled Trigger: Automatically start the workflow at a fixed time every day
- Define Monitoring Targets: Set the list of competitors (e.g., Zendesk, Intercom, Dixa)
- Data Scraping: Use ScrapingBee API to fetch the HTML of competitors’ G2 review pages
- Review Content Extraction: Parse the review HTML to extract structured data such as review date, rating, and user information
- Format Conversion: Convert review HTML into Markdown format to improve content readability
- Duplicate Check: Retrieve historical reviews from Google Sheets and determine if the review is new
- Data Storage and Notification:
- Append new reviews to the Google Sheets spreadsheet
- Send notification messages to Slack channels to alert the team
Systems and Services Involved
- G2 Platform: Source of competitor review data
- ScrapingBee: Web scraping API service used to obtain dynamic review content
- Google Sheets: Storage and management of review data and historical records
- Slack: Real-time team notification of new review information
- n8n: Automation workflow platform integrating all nodes to execute the process automatically
Target Users and Value
- Marketing Teams: Gain real-time insights into competitors’ reputation and user feedback trends
- Product Managers: Monitor the competitive product landscape to support product optimization decisions
- Customer Support and Operations Teams: Quickly respond to market feedback and improve customer satisfaction
- Data Analysts: Easily access structured review data to support market analysis reports
By leveraging no-code automation, this workflow enables intelligent monitoring and notification of competitor reviews, significantly enhancing monitoring efficiency and team collaboration. It is ideal for any enterprise team focused on user feedback and competitive dynamics.