Google Analytics: Weekly Report
This workflow automates the generation of weekly Google Analytics data reports, focusing on comparing key performance indicators from the last 7 days with the same period last year. Utilizing AI technology for intelligent analysis and formatting, the reports can be pushed through multiple channels, including email and Telegram, helping users save time, gain insights into trends, and enhance report quality. It is suitable for website operations teams, data analysts, and management, supporting informed decision-making and efficient communication.
Workflow Name
Google Analytics: Weekly Report
Key Features and Highlights
This workflow automates the generation of weekly Google Analytics data reports, focusing on comparing key performance metrics from the most recent 7 days with the same period last year. Leveraging AI technology for intelligent data analysis and formatting, it supports report delivery via both email and Telegram, enabling efficient data presentation and sharing.
Core Problems Addressed
- Automates scheduled retrieval and aggregation of Google Analytics website traffic and e-commerce metrics, saving manual data compilation time.
- Performs comparative analysis between current data and the same period last year to help users identify trends and changes.
- Utilizes AI to intelligently process data reports, producing clear and readable summaries and tables, enhancing report quality and readability.
- Delivers reports through multiple channels to meet diverse communication needs.
Use Cases
- Website operations teams monitoring traffic and conversion metrics on a regular basis.
- E-commerce platforms analyzing sales data and user behavior changes.
- Data analysts and marketing professionals obtaining periodic data insights.
- Management teams quickly understanding website performance and business trends.
Main Workflow Steps
- Scheduled Trigger — Automatically initiates the workflow every Monday at 7:00 AM.
- Data Retrieval — Calls the Google Analytics API to collect traffic and e-commerce metrics for the last 7 days and the corresponding period last year.
- Data Assignment and Aggregation — Extracts key indicators (pageviews, users, sessions, average session duration, purchase volume, revenue, etc.) and aggregates data for both current and last year’s periods.
- Date Calculation — Calculates the exact date range for the same period last year to ensure accurate comparison.
- AI Analysis and Processing — Uses the OpenAI GPT model to convert the HTML report into a textual summary, generate comparative data tables, and provide concise analysis.
- Multi-Channel Delivery — Sends a formatted HTML report via email to designated recipients and simultaneously delivers a brief report message through Telegram.
Involved Systems and Services
- Google Analytics: Source of key website metrics data.
- Email (SMTP): Sends detailed weekly reports in HTML format.
- Telegram: Sends concise report messages.
- OpenAI GPT: AI-assisted data formatting and analysis.
- n8n Platform: Integrates scheduling, data processing, and automation execution.
Target Users and Value
- Website operators, data analysts, and marketing teams who need automated access and analysis of website traffic and e-commerce data.
- Management and decision-makers who require high-quality, easy-to-read business data reports regularly to support informed decisions.
- Any organizations or individuals aiming to reduce manual report generation and improve data insight efficiency.
By integrating Google Analytics data extraction, AI-driven intelligent analysis, and multi-channel report distribution, this workflow achieves full automation of data reporting, significantly enhancing data utilization efficiency and communication effectiveness. Whether for regular team reporting or rapid business monitoring, it provides a highly efficient and reliable solution.