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Intelligent Lead Acquisition and Automated Follow-up Workflow

This workflow integrates form collection, email verification, customer scoring, and email sending through automation, helping businesses efficiently filter and follow up with high-quality potential clients. It utilizes Hunter for email authenticity verification and employs the MadKudu intelligent scoring model to focus on high-potential leads. By reaching out through personalized emails, it significantly enhances the efficiency of handling sales leads. The entire process achieves a fully automated closed loop, making it suitable for marketing and sales teams, saving human resources, and improving customer conversion rates.

Workflow Diagram
Intelligent Lead Acquisition and Automated Follow-up Workflow Workflow diagram

Workflow Name

Intelligent Lead Acquisition and Automated Follow-up Workflow

Key Features and Highlights

This workflow integrates form triggers, email verification, lead scoring, and automated email sending to help businesses efficiently filter and prioritize high-quality leads. By combining Hunter email verification, MadKudu lead scoring, and HubSpot CRM, it creates a fully automated closed-loop process from lead collection to follow-up. Email content and follow-up sequences are highly customizable, supporting multiple form replacements, significantly enhancing sales lead processing efficiency.

Core Problems Addressed

  • Automatically verify the authenticity of lead email addresses to avoid interference from fake or invalid information.
  • Use MadKudu’s scoring model to intelligently assess lead fit and focus on high-potential prospects.
  • Automate personalized email outreach, saving time on manual screening and follow-up.
  • Automatically log customer interactions in HubSpot for easy subsequent management and analysis.

Application Scenarios

  • Marketing and sales teams collecting online lead information, automatically filtering and prioritizing high-value prospects.
  • Optimizing lead management with intelligent scoring models to improve conversion rates.
  • Businesses requiring automated initial customer communication, email sending, and CRM updates.
  • Supports multiple form inputs, suitable for corporate websites, event registrations, inquiry submissions, and other scenarios.

Main Process Steps

  1. Form Trigger: Collect customer emails via n8n’s built-in form trigger or replace with Typeform, Google Forms, etc.
  2. Email Verification: Use Hunter service to verify the validity of submitted email addresses.
  3. Conditional Check: If the email is valid, call MadKudu API to score the lead’s potential.
  4. Score Filtering: Determine whether to prioritize follow-up based on whether the lead score exceeds 60.
  5. HubSpot Query: For qualified leads, retrieve detailed customer information from HubSpot.
  6. Email Content Setup: Customize email subject and body based on customer data.
  7. Send Email: Automatically send follow-up emails via Gmail account.
  8. Interaction Logging: Sync email interaction records to HubSpot CRM.

Involved Systems or Services

  • n8n Form Trigger: Form data collection trigger node
  • Hunter: Email validity verification service
  • MadKudu: Lead scoring API
  • HubSpot: Customer Relationship Management (CRM) system (via OAuth2 authorization)
  • Gmail: Email sending service (via OAuth2 authorization)

Target Users and Value

  • Sales and marketing teams aiming to automatically filter and prioritize high-quality leads.
  • Enterprises seeking to reduce manual data verification and email sending workload through automation.
  • Organizations using HubSpot CRM with MadKudu and Hunter service accounts.
  • Technical teams or business users needing to quickly build an integrated workflow for lead collection, verification, scoring, and automated email follow-up.

This workflow leverages intelligent automation to save valuable time for businesses while enhancing lead conversion efficiency, enabling precise marketing and effective sales.