Intelligent Lead Scoring and Notification Workflow
This workflow automatically collects potential customer information through forms, verifies the validity of business email addresses, and uses an intelligent scoring system to evaluate the value of customers. High-scoring customer information is pushed in real-time to Telegram, helping the sales team quickly access high-quality leads and improve response efficiency. This process simplifies potential customer management, avoids interference from spam information, and is suitable for scenarios such as B2B sales, marketing, and customer relationship management, enhancing data quality and operational efficiency.
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Workflow Name
Intelligent Lead Scoring and Notification Workflow
Key Features and Highlights
This workflow is triggered by form submissions and automatically verifies the validity of business email addresses provided by users. It leverages MadKudu’s intelligent lead scoring to evaluate potential customers, filters high-quality leads based on scoring results, and pushes important lead information to Telegram in real time, ensuring the sales team receives high-value lead data promptly. Additionally, the workflow offers flexible configuration, supporting the replacement of various form tools (such as Typeform, Google Forms, etc.), facilitating seamless integration into existing business processes.
Core Problems Addressed
- Automated screening and validation of lead email addresses to avoid spam interference
- Intelligent assessment of lead commercial value to improve lead quality
- Real-time delivery of high-value lead information to accelerate sales response
- Streamlined lead management process to save manual review time
Application Scenarios
- B2B sales lead collection and filtering
- Marketing lead quality evaluation
- Lead prioritization within Customer Relationship Management (CRM) systems
- Any business environment requiring rapid identification and response to high-value customers
Main Process Steps
- Form Trigger: Users submit business email information via an embedded “Contact Us” form.
- Email Verification: The Hunter service is called to verify email validity, filtering out invalid or spam addresses.
- Lead Scoring: Valid emails are sent to MadKudu’s API for lead scoring based on multidimensional data (company funding, industry, location, etc.).
- Score Evaluation: Determine whether the lead’s fit score exceeds 60 points.
- Notification Push: For high-scoring leads, detailed lead information is automatically sent to a designated Telegram chat group.
- Handling Invalid or Low-Quality Leads: Invalid emails are ignored; low-scoring leads are marked as “Not Interested” to avoid resource waste.
Involved Systems or Services
- n8n Form Trigger: Custom form trigger node
- Hunter: Email verification service ensuring lead email validity
- MadKudu: Intelligent lead scoring platform providing customer fit analysis
- Telegram: Instant messaging tool for real-time sales team notifications
- NoOp Node: Used for managing no-operation branches within the workflow
Target Users and Value
- Sales Teams: Quickly identify high-potential leads and improve follow-up efficiency
- Marketing Professionals: Optimize lead pools and enhance marketing campaign ROI
- Product Managers and Business Operations: Reduce human errors through automation and improve data quality
- Suitable for both SMEs and large enterprises, especially those relying on digital lead collection and precise customer insights
This workflow achieves end-to-end automation from lead collection, email verification, customer value scoring to instant notification, significantly enhancing lead accuracy and response speed. It serves as a powerful assistant for modern intelligent sales and marketing operations.
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