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Keap New Contact Mailing Address Verification Automation

This workflow is primarily used to automatically verify the mailing addresses of newly added contacts in Keap CRM, ensuring the validity and accuracy of the addresses. By calling Lob's address verification API, the system can automatically determine whether the address is deliverable and mark it accordingly in Keap for subsequent processing. This process not only increases the success rate of mail deliveries and reduces resource waste caused by address issues, but also enhances data quality and work efficiency, making it suitable for sales, marketing, and customer service teams.

Workflow Diagram
Keap New Contact Mailing Address Verification Automation Workflow diagram

Workflow Name

Keap New Contact Mailing Address Verification Automation

Key Features and Highlights

This workflow automates the verification of mailing addresses for newly added contacts in Keap CRM, ensuring address validity and accuracy to prevent mail delivery failures caused by incorrect addresses. By integrating with Lob’s address verification API, it automatically determines the deliverability of addresses and tags contacts in Keap accordingly—distinguishing between “Deliverable Address” and “Non-Deliverable Address.” This facilitates subsequent automated processes or manual follow-up.

Core Problems Addressed

  • Automatically validates new contact addresses to avoid manual entry errors or typos
  • Increases mail delivery success rates, reducing resource waste caused by invalid addresses
  • Seamlessly synchronizes address verification results with CRM data, enhancing data quality and operational efficiency

Use Cases

  • Sales and marketing teams regularly maintaining and utilizing customer mailing addresses for email marketing or physical shipments
  • Customer service teams ensuring accurate mailing information for sending contracts, gifts, or important documents
  • Any business processes relying on accurate mailing addresses, such as billing dispatch or promotional campaigns

Main Process Steps

  1. Receive newly added contact address information from Keap via Webhook
  2. Extract and set address fields (address, address2, city, state, zip_code)
  3. Call Lob’s address verification API to check address validity
  4. Use a Switch node to evaluate the deliverability status returned by the API
  5. Tag “Deliverable” addresses in Keap with “Mailing Address Deliverable”
  6. Tag “Non-Deliverable” addresses with “Mailing Address NOT Deliverable” and trigger subsequent manual verification or automated workflows

Involved Systems or Services

  • Keap CRM: Source of contact data and target for tag updates
  • Lob Address Verification API: Third-party service providing mailing address validation
  • Webhook: Enables data-triggered connection between Keap and the n8n workflow
  • n8n Automation Platform: Orchestrates and executes the entire process

Target Users and Value

  • Keap CRM users, especially teams relying on mailing addresses for marketing and customer management
  • Marketing, sales, and customer service personnel aiming to improve data accuracy and mail delivery success
  • Businesses and teams seeking to reduce manual verification efforts through automation and enhance operational efficiency

This workflow significantly improves the accuracy and management efficiency of mailing address data through automation, delivering higher customer satisfaction and operational benefits for the business.