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Leadfeeder Intelligent Lead Acquisition and Management

This workflow utilizes the Leadfeeder API to automatically collect potential customer data within a specified date range and enhances company information through Clearbit. By applying multiple filtering criteria, it accurately filters out high-quality customer leads, which are then structured and saved to Google Sheets for efficient management and continuous updates. It is suitable for B2B sales and marketing teams, helping to quickly identify companies with purchase intent and improve sales conversion rates and data sharing efficiency.

Workflow Diagram
Leadfeeder Intelligent Lead Acquisition and Management Workflow diagram

Workflow Name

Leadfeeder Intelligent Lead Acquisition and Management

Key Features and Highlights

This workflow leverages the Leadfeeder API to automatically retrieve lead data within a specified date range. It enriches company information through Clearbit services and applies multiple filtering criteria—such as company size and visit frequency—to precisely target potential customers. High-quality leads are then automatically saved to Google Sheets, enabling structured lead management and continuous updates.

Core Problems Addressed

  • Automates the extraction of website visitor data, eliminating manual and tedious operations
  • Enhances lead accuracy by filtering based on company size and visitor engagement
  • Enriches customer data with third-party information to strengthen sales and marketing insights
  • Enables automatic data synchronization and updates for easy team sharing and follow-up

Use Cases

  • B2B sales teams regularly acquiring and updating high-value lead information
  • Marketing departments monitoring website visitor behavior to quickly identify companies with purchase intent
  • Enterprises integrating multi-channel customer data through automation tools to improve sales conversion rates
  • Data analysts building customer profiles to support subsequent marketing strategies

Main Workflow Steps

  1. Scheduled Trigger: Initiates the workflow at a fixed time daily.
  2. Setup: Configures the target Leadfeeder account list and Google Sheets document link.
  3. Retrieve All Leadfeeder Accounts.
  4. Split Account List and filter to retain only the specified target accounts.
  5. Fetch Leads for Specified Accounts within the date range from the previous day to the current day.
  6. Split Lead Data for individual processing.
  7. Filter Leads by Engagement: Select leads with visit frequency greater than three.
  8. Enrich Company Information via Clearbit API.
  9. Filter Leads by Company Size: Retain companies with more than 100 employees.
  10. Save or Update Qualified Leads to Google Sheets.

Involved Systems and Services

  • Leadfeeder API: For acquiring website visitor and lead data.
  • Clearbit API: For enriching company information, including employee count, social media profiles, and industry tags.
  • Google Sheets: Serves as the storage and management platform for lead data.
  • n8n Automation Platform: Facilitates workflow orchestration and automated execution.

Target Users and Value

  • B2B sales and marketing professionals, especially teams focused on mining leads from website visitors
  • Organizations requiring automated management and updating of lead databases
  • Companies aiming to optimize lead quality and follow-up efficiency through data-driven approaches
  • Automation developers and digital transformation advocates seeking to enhance operational efficiency