New Customer Information Sync to Mautic

This workflow automates the synchronization of new customer information (such as email, first name, and last name) from Shopify to the Mautic marketing automation system. It addresses the issue of customer data silos and enhances the timeliness and accuracy of information. The e-commerce team can import customer data in real-time, allowing for precise customer segmentation and automated marketing, reducing errors caused by manual operations, improving customer relationship management efficiency, and facilitating the effective execution of marketing campaigns.

Workflow Diagram
New Customer Information Sync to Mautic Workflow diagram

Workflow Name

New Customer Information Sync to Mautic

Key Features and Highlights

This workflow automatically synchronizes basic customer information (email, first name, last name) from Shopify to the Mautic marketing automation system whenever a new customer is created in Shopify. It streamlines customer data management processes. Additionally, users can flexibly extend the synchronized customer fields as needed to enhance marketing precision.

Core Problem Addressed

It resolves the customer data silo issue between the e-commerce platform Shopify and the marketing automation tool Mautic by enabling seamless data integration. This eliminates manual import/export operations, improves the timeliness and accuracy of customer information, and supports more efficient marketing campaigns.

Use Cases

  • E-commerce operations teams need to import new registered or purchasing customer information into the marketing system in real time for subsequent customer segmentation and automated marketing.
  • Marketing personnel want to quickly build a customer database through automation, reducing data entry errors and workload.
  • Enterprises aim to achieve cross-platform customer data synchronization to enhance customer relationship management efficiency.

Main Process Steps

  1. Listen for the “New Customer Created” event (customers/create) on the Shopify platform.
  2. Automatically retrieve the new customer’s email, first name, and last name.
  3. Create a contact record in Mautic with the retrieved customer information.
  4. Note: Users can add more fields in the “Create contact” node based on business requirements.

Involved Systems or Services

  • Shopify (e-commerce platform providing the new customer trigger event)
  • Mautic (marketing automation system used for managing and operating customer contacts)

Target Users and Value

Suitable for e-commerce operators, digital marketing teams, and CRM administrators, this workflow helps them achieve automatic customer data synchronization and centralized management, improving marketing efficiency, reducing manual errors, and driving precise marketing execution.