Publish Videos & Images - Blotato
This workflow automates the publishing of video and image content through the Blotato platform, supporting multiple mainstream social media channels such as Instagram, Facebook, and YouTube. Users simply need to upload their media files, and the system will automatically generate captions and titles that meet the requirements of each platform, ensuring content consistency. Additionally, AI optimization tools enhance content appeal, simplifying the multi-platform distribution process and greatly improving the efficiency and convenience of social media operations and management.

Workflow Name
Publish Videos & Images - Blotato
Key Features and Highlights
This workflow leverages the Blotato platform to automatically publish video and image content across multiple major social media platforms, including Instagram, Facebook, YouTube, TikTok, LinkedIn, Twitter (X), Threads, Pinterest, and Bluesky. It supports automatic media file uploads and generates platform-compliant captions and titles, greatly enhancing the efficiency and consistency of social media content publishing.
Core Problems Addressed
- Eliminates the complexity and time consumption of manual multi-platform social media distribution
- Automatically handles platform-specific content format and character length restrictions
- Centralizes management and synchronization of publishing status to reduce errors and omissions
- Supports unified uploading and management of multimedia content including videos and images
- Utilizes AI to automatically optimize YouTube video titles, boosting content reach and engagement
Use Cases
- Digital marketing teams managing content publishing across multiple social accounts simultaneously
- Content creators seeking to streamline multi-channel distribution of videos and images
- Brand promoters requiring unified scheduling and monitoring of social media campaigns
- Social media operators automating routine publishing tasks to improve work efficiency
Main Workflow Steps
- Retrieve pending media content and caption data from Airtable
- Upload images and videos to the Blotato media management backend
- Use OpenAI GPT-4 model to automatically optimize YouTube video titles for attractiveness and compliance
- Prepare publishing data for each platform, including platform-specific account IDs, page IDs, board IDs, etc.
- Call the Blotato API via HTTP requests to publish content to target social media platforms
- Update the publishing status of corresponding content in Airtable for subsequent tracking and management
- Additionally support Pinterest board ID retrieval triggered via Webhook and form inputs to assist content categorization
Involved Systems or Services
- Blotato API: Core publishing and media management service enabling unified upload and distribution
- Airtable: Content repository and data management platform storing media info, captions, and status
- OpenAI GPT-4.1-mini: AI model for intelligent generation and optimization of YouTube video titles
- HTTP Request Nodes: Facilitate interaction with various platform APIs for content publishing
- Webhook and Form Triggers: Assist in Pinterest board information collection and dynamic input handling
Target Users and Value Proposition
- Social media operators, digital marketing professionals, and content creators
- Brands and organizations needing to publish video and image content across multiple platforms
- Teams aiming to boost publishing efficiency and reduce repetitive manual work through automation
- Users pursuing higher content quality and dissemination effectiveness by leveraging AI-driven optimization
By deeply integrating Blotato with Airtable, this workflow automates the entire process from content preparation and upload to multi-platform publishing. Coupled with AI-powered optimization tools, it empowers users to effortlessly and efficiently manage and synchronize social media content, significantly enhancing operational efficiency and content impact.