Scrape Trustpilot Reviews to Google Sheets
This workflow automates the extraction of user reviews for specified companies on Trustpilot, parsing and organizing the review data, and synchronizing it in real-time to Google Sheets. It supports the extraction of the latest reviews from up to 100 pages, ensuring data integrity. By utilizing an automated process, it addresses the inefficiencies of traditional manual review exports, helping businesses quickly grasp customer feedback and enhance brand reputation management efficiency. This solution is applicable in various scenarios, including marketing, product optimization, and data analysis.
Workflow Name
Scrape Trustpilot Reviews to Google Sheets
Key Features and Highlights
This workflow automatically scrapes user reviews of specified companies from Trustpilot, parses and organizes the review data, and synchronizes the structured review information to Google Sheets spreadsheets. It supports paginated scraping of up to 100 pages of the latest reviews, ensuring data completeness and real-time updates. Additionally, it performs detailed data cleaning and field mapping tailored to different data formats, adapting to the specific requirements of the HelpfulCrowd system to enable multidimensional data management.
Core Problems Addressed
Traditional methods of obtaining Trustpilot reviews rely on manual exports or third-party tools, which suffer from low efficiency, delayed data updates, and inconsistent formats. This workflow automates the entire process, resolving difficulties in scraping review data, complex data organization, and untimely updates. It helps enterprises gain real-time insights into customer feedback and enhances brand reputation management efficiency.
Use Cases
- Brand and product managers monitor customer reviews in real time to support market analysis and product improvement.
- Social media and customer relations teams automatically collect user feedback to improve response speed.
- Data analysts integrate customer review data for sentiment analysis and user behavior research.
- E-commerce platforms or service providers import third-party review data into internal management systems or CRMs.
Main Process Steps
- Trigger: Supports manual triggering and scheduled execution for flexible workflow initiation.
- Global Parameter Configuration: Set target company ID and maximum number of pages to scrape.
- HTTP Request Scraping: Access the specified company’s Trustpilot review pages, supporting paginated retrieval of the latest reviews.
- Review Parsing: Use the Cheerio library to parse webpage content and extract review data in JSON format.
- Data Splitting: Split bulk review data into individual entries for easier subsequent processing.
- Data Organization: Assign and format common fields and HelpfulCrowd-specific fields separately.
- Google Sheets Synchronization: Append or update the organized data into two Google Sheets spreadsheets respectively, achieving centralized data management.
- Notes Node: Provides workflow configuration instructions and a link to the HelpfulCrowd import documentation for user customization and ease of use.
Systems or Services Involved
- Trustpilot: Data source for scraping user reviews.
- Google Sheets: Stores and manages parsed review data for easy viewing and analysis.
- n8n Automation Platform: Automates the workflow including HTTP requests, code parsing, data processing, and cloud spreadsheet operations.
- HelpfulCrowd (via Google Sheets data format support): Facilitates importing review data into the HelpfulCrowd system for deeper customer feedback management.
Target Users and Value
- Marketing professionals and brand managers: Quickly obtain and analyze user reviews to support brand reputation management.
- Product managers and customer service teams: Gain real-time insights into user feedback to aid product optimization and customer relationship maintenance.
- Data analysts and automation engineers: Integrate multi-channel user review data to enhance data-driven decision-making efficiency.
- Any enterprises or individual users needing to regularly batch scrape Trustpilot reviews and structurally store the data in Google Sheets.
This workflow empowers enterprises with efficient automated scraping and data cleansing, enabling smarter user review management to continuously optimize brand performance and improve customer satisfaction.