Umami Analytics Template
This workflow is designed to automate the collection and analysis of website traffic data. It retrieves key traffic metrics by calling the Umami tool and uses artificial intelligence to generate easily readable SEO optimization suggestions. The final analysis results are saved to the Baserow database. This process supports scheduled triggers and manual testing, helping website administrators, SEO experts, and data analysts efficiently gain data insights, reduce manual workload, and enhance decision-making efficiency. It is suitable for users looking to achieve intelligent data processing.
Workflow Name
Umami Analytics Template
Key Features and Highlights
This workflow automatically retrieves website traffic data from the Umami web analytics tool, leverages artificial intelligence to interpret the data and generate SEO optimization recommendations, and finally saves the analysis results into a Baserow database. It enables automated data collection, intelligent analysis, and archival. The workflow supports both scheduled triggers and manual testing, offering flexibility and convenience.
Core Problems Addressed
- Automatic acquisition and aggregation of key website traffic metrics (page views, unique visitors, sessions, bounce rate, total time spent)
- AI-driven interpretation of complex traffic data to produce easy-to-understand summary tables and SEO improvement suggestions
- Automated storage of analysis results for easy future retrieval and tracking
- Reduction of manual data compilation and analysis workload, enhancing data utilization efficiency and accelerating optimization decisions
Use Cases
- Website administrators and content operators who need regular insights into website performance and user behavior
- SEO specialists and digital marketing teams seeking AI-assisted data insights to boost website traffic and content quality
- Data analysts requiring automated data collection and storage solutions to support cross-system data integration
- Any users of Umami as a website analytics tool aiming to implement intelligent data processing
Main Workflow Steps
- Trigger the workflow via a scheduled trigger (every Thursday) or manually
- Call the Umami API to fetch overall website traffic statistics for the past 7 days
- Parse and simplify the traffic data to generate structured information
- Send the data to the Openrouter AI model, requesting an SEO-focused summary table of the traffic data
- Retrieve detailed page visit data for the current and previous weeks for comparative analysis
- Use AI to generate comparison tables and specific optimization recommendations
- Store the AI-generated SEO analysis report and traffic data summaries in the Baserow database for long-term preservation and management
Involved Systems or Services
- Umami (Website traffic statistics API)
- Openrouter AI (AI model interface for generating SEO analysis text)
- Baserow (Online database for storing analysis results)
- n8n (Automation workflow platform to orchestrate data flow and processing between nodes)
Target Users and Value
- Website operators and SEO professionals who gain expert traffic insights and optimization advice through automation, improving website performance
- Content creators and marketing teams able to quickly grasp traffic trends and develop content strategies for popular pages
- Data analysts who reduce manual data handling by automating data acquisition, analysis, and storage in a closed-loop process
- Tech enthusiasts and automation practitioners interested in combining web analytics, AI, and database management to build intelligent data processing workflows
This workflow provides users with a comprehensive solution from data acquisition through intelligent analysis to result archiving, significantly enhancing the efficiency and value of website data operations.