Umami Analytics Template
This workflow automatically retrieves website traffic data from the Umami analytics tool on a regular basis. It utilizes AI models for in-depth interpretation and SEO analysis, ultimately saving the results to a Baserow database. By comparing this week's performance with last week's, it generates optimization suggestions, significantly enhancing the efficiency of data insights. It helps website operators and SEO experts quickly identify traffic changes, optimize content strategies, save time, and avoid misjudgments, making it an effective tool for improving website competitiveness.
Workflow Name
Umami Analytics Template
Key Features and Highlights
This workflow automatically and periodically retrieves website traffic data from the Umami web analytics tool, interprets the data using AI models for SEO analysis, and saves the analysis results into a Baserow database. Its highlights include the integration of data extraction, intelligent analysis, and structured storage. It supports comparative analysis of this week’s versus last week’s website performance and generates actionable optimization recommendations, significantly enhancing data insight efficiency.
Core Problems Addressed
It solves the complexity and difficulty of interpreting raw website traffic data by automatically transforming original visit statistics into easy-to-understand SEO analysis reports. This helps content operators quickly identify traffic changes and optimization directions, avoiding the time consumption and misjudgments associated with manual analysis.
Application Scenarios
- Website operators regularly monitoring site traffic performance
- SEO specialists conducting data-driven content optimization
- Content strategists needing to understand user behavior changes
- Data analysis teams automating the aggregation and storage of traffic data and optimization suggestions
Main Workflow Steps
- Trigger the workflow on a schedule (every Thursday) or manually
- Call the Umami API to obtain traffic statistics for the past week (page views, visitors, sessions, bounce rate, total time spent)
- Parse and simplify the data format
- Send the data to OpenRouter AI to generate an SEO optimization summary report
- Call the Umami API again to retrieve detailed page view data for this week and last week
- Parse detailed page data, send it to AI for comparative analysis, and generate five optimization recommendations
- Save the AI-generated SEO summary and recommendations into the Baserow database for easy management and review
Involved Systems or Services
- Umami (open-source web analytics tool): for acquiring website traffic data
- OpenRouter AI (based on the Meta LLaMA model): for intelligent analysis and SEO recommendation generation
- Baserow: no-code database for storing analysis results
- n8n: workflow automation platform to orchestrate data flow and task scheduling
Target Users and Value
- Website administrators and content operators: help automate traffic data acquisition and analysis, enabling rapid content strategy adjustments to boost site traffic and user engagement
- SEO experts and data analysts: leverage AI-generated optimization suggestions to support decision-making and save substantial manual analysis time
- Small and medium-sized businesses and individual site owners: achieve professional-grade traffic analysis and content optimization at low cost, enhancing website competitiveness
- Automation enthusiasts and no-code developers: demonstrate how to combine APIs, AI, and databases to build intelligent data analysis applications
This workflow centers on automation, intelligence, and structured data management, empowering users to efficiently grasp website operational status and uncover optimization potential behind the traffic.