Create/Update Mautic Contact (Based on New Calendly Event)

This workflow automates the synchronization of appointment information from Calendly to the Mautic system, enabling the instant creation and updating of contact data. Whenever a new appointment is generated, the system automatically extracts the email and name of the appointment holder, ensuring that customer relationship management data is always accurate. This process effectively addresses the time waste and error risks associated with manual synchronization, enhancing the efficiency of information synchronization and data consistency, making it suitable for sales, customer service, and marketing teams.

Workflow Diagram
Create/Update Mautic Contact (Based on New Calendly Event) Workflow diagram

Workflow Name

Create/Update Mautic Contact (Based on New Calendly Event)

Key Features and Highlights

This workflow automatically synchronizes the information of invitees into the Mautic system whenever a new Calendly appointment event is created, enabling automatic creation or updating of contact data. It supports not only adding new contacts but also updating existing contacts’ names based on the invitee’s email address, ensuring that customer relationship management data remains up-to-date and accurate.

Core Problems Addressed

Manually syncing appointment information to the CRM system is time-consuming and prone to errors, especially when customer information changes frequently. This workflow eliminates data silos by seamlessly integrating Calendly with Mautic, avoiding duplicate data entry, and improving synchronization efficiency and data consistency.

Use Cases

  • Sales teams scheduling client appointments via Calendly can automatically sync client profiles to Mautic CRM for streamlined follow-up and marketing efforts.
  • Customer support teams can promptly access the latest appointment information to enhance service response times.
  • Marketing automation requires real-time updates of customer touchpoint data to improve targeting accuracy.

Main Workflow Steps

  1. Trigger Event: The “On new event” node listens for Calendly’s “invitee.created” event, triggering whenever a new appointment is created.
  2. Contact Synchronization: The “Create/update contact” node uses the triggered appointment data to create or update contact information in Mautic, primarily syncing email and name fields.

Systems or Services Involved

  • Calendly: Provides webhook functionality to trigger appointment events.
  • Mautic: Customer relationship management system used to store and manage contact data.
  • n8n: Automation workflow platform responsible for connecting the two systems and executing data synchronization.

Target Users and Value Proposition

  • Ideal for sales, customer service, and marketing professionals to automate customer data management processes.
  • Suitable for small to medium-sized businesses or teams aiming to improve customer data accuracy and synchronization efficiency.
  • Reduces manual operations, minimizes data entry errors, and enhances overall work efficiency and customer satisfaction.