UTM Link Creator & QR Code Generator with Scheduled Google Analytics Reports
The main function of this workflow is to automatically generate marketing links and QR codes with UTM parameters, and to regularly retrieve data from Google Analytics for intelligent analysis, producing high-quality execution reports. Users only need to input the relevant marketing parameters, and the system will handle link generation, data storage, and report sending, greatly enhancing marketing efficiency, simplifying the data analysis process, and helping teams quickly gain key insights to optimize marketing decisions. It is suitable for business scenarios where digital marketers and market analysts need to systematically manage marketing data.
Workflow Name
UTM Link Creator & QR Code Generator with Scheduled Google Analytics Reports
Key Features and Highlights
This workflow integrates UTM parameter generation, QR code creation, data storage, and automated scheduled analysis and delivery of Google Analytics reports. By simply inputting marketing-related parameters, it automatically generates marketing links embedded with tracking codes and produces corresponding QR codes for convenient offline promotion. Simultaneously, it periodically retrieves data from Google Analytics, leverages AI-powered analysis to generate high-quality executive summary reports, and automatically sends them to marketing managers—enabling marketing data visualization and intelligent insights.
Core Problems Addressed
Traditional marketing promotion links are difficult to manage uniformly; manual UTM parameter creation is cumbersome and error-prone; offline promotional materials often lack convenient QR code support; marketing data analysis cycles are long and report preparation is time-consuming. This workflow automates the entire process of marketing link generation, storage, QR code creation, and marketing performance data analysis and reporting—significantly enhancing marketing efficiency and data-driven decision-making capabilities.
Use Cases
- Digital marketing teams needing rapid generation and management of marketing links with tracking parameters
- Creation of offline promotional materials containing QR codes
- Periodic retrieval and analysis of marketing channel performance, such as traffic data from ad campaigns
- Automated generation of concise and clear Google Analytics executive reports for marketing management
- Any business scenarios requiring integrated UTM tracking and automated Google Analytics data analysis
Main Process Steps
- Manually trigger input of website URL, campaign ID, source, medium, campaign name, keywords, and other UTM parameters
- Generate complete marketing links embedded with UTM parameters
- Store the generated links in an Airtable database for unified management and easy querying
- Generate corresponding QR code images for the links via a third-party API
- Periodically trigger Google Analytics data extraction to aggregate relevant channel traffic data
- Use the OpenAI GPT-4 model to automatically produce high-quality executive summary reports highlighting key metrics and trends
- Automatically send the reports via Gmail to designated marketing managers for efficient communication
Involved Systems or Services
- OpenAI (GPT-4 model for AI-driven data analysis and report generation)
- Google Analytics (to obtain marketing data and monitor channel performance)
- Airtable (for storing and managing UTM links)
- QuickChart API (for generating QR code images)
- Gmail (for sending automated report emails)
- n8n Automation Platform (to orchestrate workflow execution)
Target Users and Value
This workflow is ideal for digital marketers, market analysts, marketing team managers, and any organizations requiring systematic management of marketing links and data reporting. It greatly simplifies the UTM link and QR code generation process, improves promotional efficiency, and reduces the complexity of data analysis through intelligent reporting—helping marketing decision-makers quickly gain critical insights for precise targeting and performance optimization.