Check for Valid Mautic Contact Email
This workflow automatically verifies the validity of newly created contact email addresses to ensure the quality of marketing data. By calling a third-party API, it checks the reachability of the email, the validity of the domain, and whether the email is a disposable one. It also sends timely alert notifications to a designated Slack channel for any suspicious email addresses. This process effectively reduces the impact of invalid or junk email addresses on email delivery rates, helping the marketing team improve operational efficiency and minimize potential risks.
Workflow Name
Check for Valid Mautic Contact Email
Key Features and Highlights
This workflow automatically verifies the validity of newly created contact emails in Mautic by leveraging the One Simple API for multi-dimensional email validation—including email deliverability, domain validity, and detection of disposable email addresses. It automatically sends alert notifications to a designated Slack channel for suspicious emails, enabling timely handling of potentially invalid or spam email addresses.
Core Problems Addressed
Contact email quality in marketing automation platforms varies significantly, with many invalid, undeliverable, or temporary email addresses that negatively impact email deliverability and marketing effectiveness. This workflow enhances data quality and reduces marketing risks through automated email validation.
Use Cases
- Real-time validation of new contact emails within marketing automation systems
- Email list cleansing and quality monitoring prior to email campaigns
- Early detection and alerting of potential spam or disposable emails to prevent blacklisting risks
- Collaboration between internal marketing and data teams to ensure data accuracy
Main Process Steps
- Listen for new contact creation events in Mautic (mautic.lead_post_save_new)
- Determine if the contact is newly created
- Extract detailed information of the new contact
- Invoke the One Simple API to validate email address authenticity
- Assess whether the email has issues (poor deliverability, invalid domain, or disposable email)
- If the email is suspicious, send a detailed alert message to the designated Slack channel
Involved Systems or Services
- Mautic: Marketing automation platform providing contact data and event triggers
- One Simple API: Third-party email validation service
- Slack: Team communication tool used for sending alert notifications
Target Users and Value
- Marketing Teams: Ensure customer data quality and improve email campaign performance
- Data Operations Personnel: Automate monitoring of contact data anomalies
- IT Operations and Automation Engineers: Build efficient and intelligent data validation workflows
- Organizations aiming to increase email deliverability rates and reduce losses caused by invalid contacts
This workflow enables enterprises to perform real-time validation and anomaly alerting of contact emails, significantly enhancing marketing data quality assurance and operational efficiency.