Search LinkedIn Companies and Add Them to Airtable CRM
This workflow automatically searches for target companies on LinkedIn and imports the filtered high-quality company information into Airtable CRM. By setting intelligent filtering criteria, users can customize search keywords, company size, and location to ensure data accuracy and avoid duplicate entries. It is suitable for sales and marketing teams for lead generation, helping CRM administrators update the customer database, enhance work efficiency, and achieve precise marketing and business expansion.
Workflow Name
Search LinkedIn Companies and Add Them to Airtable CRM
Key Features and Highlights
This workflow automates the process of searching target companies on LinkedIn and efficiently importing validated company information into the Airtable CRM database. It leverages the Ghost Genius API to retrieve company data, combined with batch processing and conditional filtering to ensure data quality while preventing duplicate entries. The workflow incorporates intelligent filtering criteria—such as follower count thresholds—and supports flexible customization of search keywords, company size, and geographic location to meet precise marketing and customer management needs.
Core Problems Addressed
- Automates the extraction of LinkedIn company information, eliminating manual and tedious operations
- Filters out invalid or low-quality company data to enhance CRM data accuracy
- Prevents duplicate additions of existing companies, maintaining a clean database
- Supports batch processing and API rate limiting to ensure stable and efficient operation
Use Cases
- Sales and marketing teams prospecting potential clients within specific industries and company sizes
- CRM data managers regularly updating and enriching the customer database
- Recruitment or partnership teams identifying qualified companies for business development
- Any scenario requiring the construction of accurate company lists based on publicly available LinkedIn data
Main Workflow Steps
- Trigger Workflow: Manually initiate the workflow.
- Set Search Variables: Define target keywords (e.g., “Growth Marketing Agency”), company size (e.g., 11-50 employees), and geographic region.
- Call Ghost Genius API to Search Companies: Retrieve paginated lists of companies matching the criteria.
- Split Company List: Process each company record individually.
- Fetch Company Details: Use API calls to obtain detailed data such as company website, description, and follower count.
- Data Filtering: Select companies with more than 200 followers and an official website.
- Check for Existing Records in Airtable CRM: Avoid duplicate entries.
- Add New Companies to CRM: Write detailed company information into Airtable, including name, website, LinkedIn link, tags, description, category, and country.
- End Workflow
Systems and Services Involved
- LinkedIn Data Source: Accessed via Ghost Genius API
- CRM System: Airtable, used for storing and managing company data
- Automation Platform: n8n, serving as the orchestration tool connecting APIs and the database
- HTTP Request Service: For calling external APIs to fetch data
Target Users and Value Proposition
- Marketing professionals and sales representatives: Quickly build targeted customer databases to improve lead generation efficiency
- CRM administrators and business analysts: Automate synchronization and updates of customer data to enhance data asset value
- Startups and SMEs: Achieve precise company screening and information integration at low cost
- Any professionals aiming to drive business growth through LinkedIn data
This workflow enables automatic acquisition of high-quality company information from LinkedIn with minimal configuration and intelligently imports it into Airtable, significantly enhancing customer management and marketing precision. It helps users save substantial time and effort, enabling data-driven business development.