StatsInstagram

This workflow automatically reads Instagram operational data from Google Sheets daily and sends the organized statistics to a designated channel via Mattermost, helping the team monitor account performance in real-time. It addresses the cumbersome nature of manual queries and reporting, enhancing the efficiency and accuracy of data transmission. This is suitable for social media operations teams and marketing departments, enabling team members to quickly access key operational metrics and support data-driven decision-making and collaboration.

Workflow Diagram
StatsInstagram Workflow diagram

Workflow Name

StatsInstagram

Key Features and Highlights

This workflow automatically reads Instagram account performance data (such as follower count and post count) from Google Sheets on a daily schedule. It then compiles the statistics and sends them via Mattermost message notifications to designated communication channels, enabling the team to stay updated in real-time on the latest Instagram account operations.

Core Problems Addressed

It automates the collection of Instagram operational data and internal team information synchronization, eliminating the need for manual queries and reporting. This improves the efficiency and accuracy of data transmission, ensuring team members receive critical performance metrics promptly.

Use Cases

Ideal for social media operation teams, marketing departments, or any organization requiring regular Instagram account data reporting. It helps team members quickly access the latest account performance through instant messaging tools, supporting data-driven decision-making and collaborative work.

Main Workflow Steps

  1. Scheduled trigger (runs daily at 8 AM)
  2. Retrieve the current date and weekday information via a custom function
  3. Format the date data
  4. Connect to Google Sheets to read Instagram-related statistics
  5. Assemble the data into a message and send it to the specified Mattermost channel

Involved Systems or Services

  • Google Sheets (data storage and retrieval)
  • Mattermost (instant messaging and notification)
  • Built-in n8n nodes: Cron (scheduled trigger), Function (custom data processing), Date & Time (date formatting)

Target Users and Value

This workflow is suitable for social media managers, data analysts, marketing teams, and managers requiring automated daily reports. It significantly reduces manual reporting time, enhances team responsiveness and transparency regarding social media data, and supports optimizing content strategies and follower engagement management.