UTM Link Creator & QR Code Generator with Scheduled Google Analytics Reports
This workflow is designed to simplify the creation and management of marketing links by automatically generating links with UTM parameters and storing them in Airtable. It also generates corresponding QR codes for offline promotion. Additionally, it periodically extracts traffic data from Google Analytics and uses intelligent analysis to create high-quality execution reports, which are automatically sent to the marketing manager. This process enhances the efficiency of marketing activities and the accuracy of data interpretation, helping the team achieve data-driven decision-making and more effective promotional strategies.
Workflow Name
UTM Link Creator & QR Code Generator with Scheduled Google Analytics Reports
Key Features and Highlights
This workflow automatically generates marketing links embedded with UTM parameters and stores them in an Airtable database. Simultaneously, it creates corresponding QR codes for convenient use in offline promotional materials. Additionally, the workflow periodically extracts traffic data from Google Analytics and leverages OpenAI’s intelligent analysis to produce high-quality executive summary reports, which are automatically sent to marketing managers to support precise, data-driven decision-making.
Core Problems Addressed
- Time-consuming and error-prone manual creation of complex UTM parameter links
- Dispersed management of marketing links lacking unified storage and query capabilities
- Difficulty in quickly generating corresponding QR code carriers for offline promotions
- Challenges in intuitively interpreting Google Analytics data and time-intensive report writing
- Absence of scheduled automated report delivery, impacting marketing feedback efficiency
Use Cases
- Digital marketing teams needing to bulk generate and manage promotion links with UTM parameters
- Requirement for QR codes to facilitate scan tracking in offline advertisements or events
- Marketing managers or analysts regularly obtaining accurate and concise GA data reports
- Enterprises aiming to automate data collection, intelligent analysis, and report delivery to enhance marketing operations efficiency
Main Workflow Steps
- Manually trigger the creation of UTM parameter links by entering the website URL and multidimensional campaign information (e.g., source, medium, campaign name, keyword, ID, etc.).
- Code node automatically concatenates and generates the complete UTM link.
- The generated UTM link is synchronized and uploaded to the Airtable database for unified management and subsequent queries.
- A third-party API is called based on the UTM link to generate the corresponding QR code image.
- Scheduled triggers pull Google Analytics data, including session counts and source/medium dimensions.
- OpenAI GPT-4 model performs intelligent analysis on GA data to generate a structured executive summary report.
- The analysis report is automatically sent to marketing managers via Gmail, ensuring timely information delivery.
Involved Systems or Services
- Airtable: Storage and management of generated UTM links
- Google Analytics (GA4): Data collection and traffic metric acquisition
- OpenAI GPT-4: Intelligent data analysis and executive report generation
- QuickChart API: QR code image generation
- Gmail: Automated email report delivery
Target Users and Value
- Digital marketers and teams, simplifying the UTM link creation and management process
- Market analysts, receiving automatically generated high-quality data insight reports
- Enterprise management, quickly grasping marketing campaign effectiveness to support informed decision-making
- Organizations or events needing to integrate online traffic data with offline promotional QR codes
By combining automation and intelligent analysis, this workflow significantly enhances the efficiency of marketing link management and the professionalism of data reporting, enabling users to achieve end-to-end digital operation from link generation to performance insights.