WordPress Form to Mautic
This workflow is designed to automate the processing of form submissions from WordPress websites, seamlessly transferring valid lead information to Mautic for management. By receiving and parsing data in real-time, standardizing field formats, and verifying email validity, it effectively prevents junk data from entering the marketing system. This process not only saves time on manual operations but also enhances data quality, supports precise marketing, and helps businesses improve customer relationship management efficiency. It is suitable for teams and individuals looking to optimize marketing automation.
Workflow Name
WordPress Form to Mautic
Key Features and Highlights
This workflow automates the process of receiving user-submitted data from WordPress website forms, performs data cleansing and formatting, and creates valid lead contacts in Mautic, enabling seamless marketing automation integration.
- Automatically receives and parses POST request data from WordPress forms
- Standardizes and formats form fields (e.g., capitalizes first letter of names, converts emails to lowercase)
- Validates email format to ensure data accuracy
- Determines whether to create a Mautic contact or add invalid emails to a "Do Not Contact" list based on email validity
- Supports custom mapping of phone numbers, source form IDs, and other information for precise marketing management
Core Problems Addressed
Traditional WordPress form data requires manual export and import into marketing systems, which is inefficient and error-prone. This workflow automates data intake and validation, prevents junk data from entering the marketing system, improves user data quality, and saves time.
Use Cases
- Marketing teams aiming to automatically sync user inquiry form data from websites to Mautic for CRM and marketing campaigns
- Real-time processing of lead information to ensure email address accuracy and improve subsequent marketing outreach rates
- Seamless integration between marketing automation systems and website form data to reduce manual operations
Main Workflow Steps
- Webhook Reception — Listens for POST requests from WordPress forms and receives user-submitted data in real time
- Data Processing — Standardizes data formats (e.g., capitalizes first letter of names, converts emails to lowercase) and extracts necessary fields (name, email, phone number, form ID)
- Email Validation — Checks if the email format is valid
- Mautic Contact Creation — Creates a new Mautic contact with phone number and other information if the email is valid
- Invalid Email Handling — Marks contacts with invalid emails as "Do Not Contact" and records the reason
- Workflow Completion — Finalizes the entire data processing chain
Involved Systems or Services
- WordPress: Source of form data, pushing data via webhook
- Mautic: Marketing automation platform used to store and manage lead data
- n8n Automation Platform: Workflow engine responsible for data reception, processing, validation, and invoking Mautic APIs
Target Users and Value
- Marketers and website administrators, especially enterprises and teams using the WordPress and Mautic combination
- Users seeking to improve lead data quality, reduce manual import tasks, and enhance marketing automation efficiency
- Businesses requiring real-time synchronization of website form data to marketing systems for rapid lead response
This workflow simplifies marketing data flow through automation, ensures data accuracy, and supports enterprises in precise marketing and customer management.